Exclusive website design

A ship will sail the way you name it. The same principle applies to a logo design

Why a logo can’t be created within 1 hour and 10 dollars?

The process of creating a logo consists of several research stages:

Study of latest developments and trends;
Evaluation of the niche of the company;
Analysis of the main competitors, the study of their brand strategy;
Identifying the needs and desires of customers;
Drawing a portrait of the target customer;
Evaluation of the opportunities, strengths and weaknesses of the company.

Within one hour it is just impossible!

The logo and its duties

When people see your logo they must memorize it immediately and recognise it when they see it next time
Logo must evoke people’s trust, admiration and devotion
A good logo should reflect the nature of activity or the character of the company

Examples of the projects we have developed

Корпоративный сайт

ПАТ «Укрнафта»

Лидер нефтяной отрасли Украины. Обновили позиционирование компании для улучшения коммуникации с инвесторами, потребителями и СМИ.

Подивитися проект Посмотреть проект View project

Корпоративный сайт

Kyivstar Business Hub

Информационный портал о мире бизнеса и финансов. Обеспечиваем техническую поддержку и разрабатываем новый релиз проекта.

Подивитися проект Посмотреть проект View project

Промо-сайт

Tesla Model X

Разработали промо-сайт для выставки электромобилей TESLA в Лондоне.

Подивитися проект Посмотреть проект View project

Интернет-магазин

PC SHOP

Высоконагруженный интернет-магазин электроники с современным прогрессивным дизайном отражающий экспертность и опытность компании.

Подивитися проект Посмотреть проект View project

See our portfolio

ANALYSIS OF ART LEMON WEB STUDIO LOGO Quality-designed logo should meet the following requirements:

1. Meaning

The left part of the logo is derived from the movements of the brush of the artist, conveying a meaning of the word “ART”
As ART LEMON is a web studio, the squares in the logo symbolize the pixels of the screen.
In the logo there is the slogan of the company, which helps to understand the core of its business.

A combination of two parts, the composition of the logo and its colors, forms a “Lemon”, the symbol of the company, which was taken as a basis for its creation. The yellow color symbolizes trust and partnership.

If you look at the logo more closely, you will see that it reminds the human brain. Right brain and left brain to be exact.

Left brain is responsible for imagination and artistic skills

While rigt brain is responsible for logics, analysis and и math skills, that are depicted in the logo as a sequence of computer files system sectors.

As you might have noticed, our left and right brain are located in inversed manner, than they really are - such an anomaly can be seen only from 10% of people. This way we have emphasized our uniqueness.

2. Colors The logo should look great in both color and in black and white, both in small and in large size.

3. Appliance When creating a logo it is important to consider all sorts of its placement. Below you can see some examples from real life.

You need to consider how the logo will look when placed on different surfaces. It can look just great on the screen, but when placed on a solid surface (embossing), its full composition may not be reflected. All elements, glare and details are lost and the logo turns into a large homogeneous spot!

On the screen the logo looks great.

When applying it on a hard surface in the real world, its properties are lost. And the logo cannot be used for such purposes any more.

The important role is played by the fact that the logo will be printed in black and white, for example on receipts, business cards, etc. And if you plan to place the logo on branded products, whether it's plastic, ceramic, rubber or fabric, and so on, it is indispensable to think over its composition so that you are not caught by surprise in the future.

Result What do you get as a result of fruitful work:

A logo which is professionally designed in compliance with all requirements
A logo in color space (CMYK) for printing
A logo in color space (RGB) to use in multimedia
Recommendations for use
The source files for printing (ai, eps vector) for the Internet (psd, png raster).
The logo in black, white and color versions
Several examples of how the logo will look when printed and embossed

IT IS IMPORTANT!

Imagine a situation. You come to the dentist for the annual examination.

After the examination, he tells you that he has identified several problems which may destroy your teeth in the future.

You say in response:
"Well, do what is necessary, and if I like how you did the job, I will pay for it." What do you think he will answer?