The company contacted us after disappointing eight-month collaboration with other developers. Therefore, we were asked to redesign the site as quickly as possible and, of course, without compromising its quality. To develop and test an online store with 107 thousand products within two months was a real challenge.

To update the website of the popular online store PCshop: to redesign, increase traffic and improve the functionality for clients and administrators, while maintaining search results position.

The redesign began with the logo. We removed all unnecessary volume, glares and made the sign flat. At the client's request, we provided the possibility to adapt the logo for different holidays. Holiday elements appear to the right of the sign or decorate it inside.

As the second strategic change, we offered the company a new slogan "Technology experts" and the corresponding positioning. PCshop began its history with the customized computer build, and is still strongly associated with the image of a technical genius. Its own computer brand Apriori intensifies the image.

PCshop is a well-known technical store. It is recognizable. Many remember the old website. Improving the design, we had to maintain the recognition, but to make the site much more advanced, minimalistic and user-friendly.

We have developed unique icons to represent the expertise and range of services of the company.

The main goal of the page design was to make it convenient for a user to find and evaluate products, interpret and navigate the site, and see popular and related products.

The ordering box is as simple as possible not to distract the client from buying.

Within four months, we stopped the drop in traffic on the website. In the year followed by the launch, we have achieved traffic growth. We even had to work on a new version to make the store capable to work with the current load. It will contain a simple list of products for wholesale customers and partners, as well as a personal account different from the client one.