Most Toyota dealers' sites are built on the same model. They are template, often boring and have deprecated functionality.

We decided to distance from these common standards, having built the site in accordance with the requests of the dealership. At the same time, we focused on the modern understanding of a good site – it should be harmonious, pleasing and effective. We have developed a suitable design and a lot of individual solutions, focusing on user friendliness.

Toyota has a reputation for producing reliable and high-quality cars. Therefore, it was necessary to build a website that would be aligned with this reputation — convenient and carefully designed for use, with a high-status minimalistic design.

We have developed a simple and logical architecture with due account for the ways of the site user. The client can easily navigate through the pages, always knows where he is and where to look for the required information.

The website design is a continuity of the company's philosophy. Therefore, we investigated thoroughly the style of the automobile sector and decided to make it "expensive" yet concise.

We have chosen restrained colors. The white background of the pages makes the site pleasant for the user. The dark gray color of the badges is associated with reliability, confidence, and strength. In addition, it is one of the most common colors of cars.

We developed a beautiful modern menu for the website. We worked through the information pages of the site to make them informative and accessible. The necessary information is conveyed easily, and there is no need to search for it among a lot of details.

We thought out carefully how the flypage should look like. We made it as visual as possible, containing all the necessary information, but not overloaded with unnecessary for the client technical details.

Some elements are highlighted in red to draw attention and call to action. For example, on every page of the website the user sees a bright target button "Order test drive".

The technical specifications of cars are presented intelligibly. We divided all the characteristics into categories and put them on the common bar. The client chooses the details he is interested in and then he can, if desired, download the file with all the details.

We drew special icons that represent the most important characteristics of the car for the client. We also developed unique visual icons for the parameters of the models. When it comes to, for example, a "wheelbase", the user immediately sees this characteristic.

We staked on high-quality visual content, and decided to involve clients through it.

Cars are expensive goods, and to present and sell it, it is necessary to create the corresponding image of the company. Images of cars should be stylish, and cause a desire to buy them. So we had to look through a lot of pictures of Toyota cars before we found suitable ones. The client also provided its own video reviews of the cars.

3D model is an ideal option for the user to evaluate the product. It is possible to visualize it in any color available. We systematized information about the model in the optimal way. We placed it logically and compactly.

The website was adapted for mobile devices. At the same time, the design and user-friendliness were saved.

We built a good-quality and modern website. The user can make decisions himself; he will not get lost amidst the unnecessary information, but he will find everything he needs.